Occasionally, webmasters will discover that their sites are not appearing in search results. The issue could be one of ‘indexability’ – whether or not the Googlebot can make a copy of a web page for inclusion in our search results.
Structure and Content
A common reason for non-inclusion in search results is tied to the structure and content of the web page. For example, a page that requires a user to fill out a form may not be indexable by Google. Nor can a page using ‘dynamic content’ (Flash, JavaScript, frames or dynamically generated URLs) always be easily indexed by search engines. Yes we know that so I will not be talking about Flash URLs. If you are wondering whether this might be your site’s problem, try viewing the site in a text browser like Lynx or in a browser with images, Javascript, and Flash turned off, which will signal whether all of your content is accessible. If your site uses a lot of images, ensure that you describe the important content of each image in the text. This is important for SEO too. Not only does this allow search engines to index the image correctly, it also makes the image accessible to visually impaired users.
You can also make use of alt text for the image and use descriptive fie names, as shown in this example:
<”img src=”buffyshouseofpies.jpg” alt=”Welcome to
Buffy’s House of Pies!”>
This is very important when you write alternative text for every image.
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