The following are 5 SEO essentials for every website that you are advised to know about and by being made aware of them and putting them into action you should also see an improvement in where your website appears on the results pages of the search engines. Doing SEO is important as without it you will rank too low so people will not find you rendering your website pretty useless due to no visitors.
1. Understand your keywords
Having a clear understanding of the keywords you will target, and also the keywords people will type in when searching for your website, is essential and will have a major impact on your SEO. Look at the keywords your competition are using and try to see how competitive they are and then look at whether or not a twist can be applied to give you the edge. As an example if you were a builder in Dallas, then the terms, builder Dallas, will be very competitive; however, targeting certain suburbs or combinations of words will often lead to a niche that can be focused on.
2. Place the keywords correctly
When you understand the keywords that you want to target you need to place them correctly on your website. The main areas are the meta tags and meta description, this is not visible to the visitor, but is seen by the search engines, as well as in headings on content and even naming images. Do make sure you have them on each page as the search engines will pick up on them and it will make a difference to your ranking.
3. Build intelligent links
Apart from keywords another main part of SEO are backlinks, but in order to get the most out of them you are advised to focus on what are known as intelligent links. These are links that are on websites, blogs, and message boards that are connected to what your own site is about as this has the impact of sites such as Google looking at you as being the authority within a certain market sector. Build them gradually as quality beats quantity and you will see a difference in your rankings.
4. Use social media to your advantage
With recent updates to how Google view sites it is even more important than before to take advantage of social media websites. Look at using as many of them as you can and always have links back to your own site as well as using the keywords that you wish to target. Have links to the social media profiles and pages on your own website and encourage people to follow you as much as possible.
5. Do your research
Doing your research is perhaps the most important part of all as preparation is key. Work out a plan and think about each step before you even begin with your SEO work and make sure you understand the reasons why you are doing each step. By doing this you will make it more likely that you will do things correctly and it will undoubtedly boost your chances of your site becoming a success.
So those are the 5 SEO essentials for every website that no owner or webmaster can do without. They are not difficult and you can do them yourself without spending a fortune, but not doing the actual action of implementing them will have a negative impact on the potential future success of your website.
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