Exchanging links with other bloggers is a good step to get your blog noticed by readers. It is also a good way to get a vote from other blogger but there are bloggers who try to get a vote or several votes in unacceptable way. I will tell you about cross linking. What to do and what to avoid when exchanging links? You may have hundreds of links on your blogroll and it can help you a lot but it may also impact your blog negatively.

Well, there is one very important thing if you want to get a little bit more from Google than others. When you exchange links with others try to exchange links with similar blogs. There should be a similar niche. However bloggers have more than one blog. And usually they put each link on every blog. In other words they cross link blogs. You should be asking yourself if cross linking is bad or no? I would say that better avoid cross linking but if the blogs have same or similar niche there shouldn’t be a problem.

Let say your blog Nr. 1 is about “Marketing”, blog Nr. 2 is about “Nature” and blog Nr. 3 is about “Computers”. In this instance this is not a good idea to cross link blogs. There always should be a relevancy. Also if your reader is reading about ways to make money and he sees a link about “vegetables” he may be very unmet. If your reader is unhappy Google will be unhappy as well. So avoid cross linking irrelevant blogs.

Matt Cuts explains a little bit about cross linking in his video and you can watch it.

Google has provided more information about synonyms. This is good news for bloggers again. Most people think that synonyms as keywords are not important but Google engineer, Steve Baker has revealed information that wasn’t public and said that synonyms should be used as keywords.

For example, we have two words. The first word, “image” and the second word “images“. The meaning of these words is the same. But the search query is different.

According to Steve Baker, synonyms affect 70 percent of user searches. He was happy with the results. He has analyzed queries and there was one bad synonym only. This time Google has provided more information about search quality.

Every blogger before witting a post should keep in mind that a post should be written for readers and not for search engines. That is why synonyms must be used as the keywords. Just think a little bit before writing what people can search on Google and what different words they may use. Better forget all these boring terms and think about real words that readers may use. That can help people to find a proper information and get more traffic. Post should be written naturally using synonyms but not full of keywords. Just don’t stuff keywords.

• Get rid of duplicate content

I will try to explain how to increase Google Adsense clicks, because we all want to earn as much as possible and get a cheque from Google. I have seen many blogs that Google advertisement is almost invisible.

There are many things you need to do if you want to increase CTR (Click through rate). If you want to read more about CTR there is very interesting article on Wikipedia. I will list several most important causes that will definitely increase your earnings with Adsense.

• Combine the colors of the ad unit. This is really important because your advertisement will look like a part of the theme. It is very easy to do that with Photo Shop. You can adjust any color you want for background, text etc.
• Use clean Wordpress theme. Just get rid of unnecessary text links, images, banners on your blog that may obstruct it. I don’t want to say that you have to remove all text links or banners but we want to optimize our blog for Adsense so it is better to use less unnecessary objects on the blog. This way Google ads will be more visible and nothing will avert a glimpse from it.
• Lay out ad units above the content. Right or left side is also good but avoid using ads at the bottom of the  blog. You may also place ad units withing your articles.

There are a lot of articles to increase earnings with Adsense but we don’t need to forget these most important tips because it is not something new. Good luck with it I hope it will help you get additional penny from Google.

• Bad Google Adsense words

Basic SEO techniques are very important if you want to be ranked but I have seen a lot of blogs written by novice Bloggers who don’t event use common Search Engine Optimization tips that may help them get a better ranking. So today I will try to review several tips that must be used optimizing a blog.

First, remember that any article should be written for human and should not be full of keywords. Keyword is a way for Search Engine to optimize your blog and for reader to find your blog but do not overreach. It is also called Keyword spamming.  Sometimes bloggers who try to get visitors insert a lot of keywords without a logical  meaning. Google doesn’t like it and I am definitely sure that a blog will be penalized for it.

Another important rule is to use inbound links in posts. This way Google spider can check your blog easily. Therefore your post will not be unseen by Google.

Another important SEO technique that is very important and may get you more visitors is Title. Only descriptive Title can attract readers to click on a link and visit your blog. So every time before publishing a post review a Title.

Usual post should also consists of images. I don’t want to say that there should be twenty pictures in a post but one would be good. I always enjoy reading posts with a related image in it. Just do not forget to write an alternative description for a picture because it may get you more visitors as well.

There are many many more tips to optimize a Website for Search Engines so If you want to learn more start reading about most important SEO tips.

This is a Sponsored Post written by me on behalf of Mavenlink. All opinions are 100% mine.

Doing business in a real life is very complicated job that takes time, energy and of course it requires a lot of responsibility to manage your projects. In my opinion reputation is one of the most important among your partners to prove that you care about them. On the other hand successful contract is a goal that has to be achieved in a lawful way.

To work effectively you must listen to partner’s proposal and deliberate everything before assuming measures. To do it you need a good manager and experience. Still and all this is a long term job and even the best manager can fail. So I would like to tell about a company which focuses on improving the interactions between businesses and their consultants. One manager cannot do everything alone, cannot remember everything so Mavenlink will help to work together.

All businesses care about the final result, about the benefit and the final payment. But all this can be done using a Comprehensive project platform because it is the best way to manage all the projects from start to finish. Only effective  work may bring you benefits so it has to be clear and managed.

This platform is suitable for businesses, consultants, service firms and for non-profits. Check the MavenLink.com out because it is free on all plans and no credit card required.

SexyBookmarks is a Wordpress plugin. At first site you can think that it is a usual plugin to share your content on Social media Networks however it has many more advantages than any other similar plugin. I have been searching for this impressive plugin for a long time and replaced social bookmarking sociable plugin with it.

Talking about advantages I can exclude and accentuate that it has:

• bigger and nicer icons
• icons automatically arise when you move a mouse over it
• 77 Social Networks to choose from
• You can also use a background image

It has no small icons so I hope it will help my readers to use it and share my content all over the world because it is much more visible. You can get it from SexyBookmarks blog.

• Plugins for young bloggers

Duplicate content is very important ranking every website. It has a negative influence on Google Page rank. To avoid the drop of page rank it is necessary to check for duplicate content on your Website. I have had a conversation with a webmaster from Google and found out that there are several most important factors that can decrease page rank. I am going to talk about duplicate content and will give you several advises and what tools to use to check a Website.

Wordpress is very tricky and sometimes can make a negative affect on a Website. Since Wordpress 2.7 was released most of bloggers have had a problem with duplicate content. I have experienced the same problem. As you can see in a picture there are two links but one link is different. If you visit any of these links you will get the same result. It means it is a duplicate content. That is not good.

This problem is caused by Wordpress comment pagination. If your blog has a lot of comments  there will be many comment pages. As you can see at the end of the link there is /comment-page-1/. Comment pagination option is checked by default. To turn this option off you need to look at Admin > Discussion area. There is an example below.

Just uncheck the box and that is all. Not sure about the latest Wordpress version but i hope it won’t be checked.  It is never too late to optimize a Website for Search engines (SEO).