Blog and SEO tips to help you make money blogging » Blogging tips

Online Marketing Myths Revealed!

admin — Sun, 05 Feb 2012 21:29:58 +0000

Myths about online marketing are plenty. Ranging from funny to outrageous, they can end up confusing even the simplest souls!

Despite the maddening information about online marketing that you can get in the Internet, experts say that everything comes down to two basic things – time and resources. They add that there is no shortcut to success and you have to work hard to make your online marketing campaign successful.

Here are few myths that dominate the world of online marketing.

Online marketing is easy- Making people notice your services/products amongst millions of others can never be an easy process. Despite implementation of the popular strategies, there is no guarantee that your online marketing campaigning will be successful. You may have to struggle for a long period, before you start reaping benefits of the strategies.

For long-term success, concentrate on writing engaging content, enhancing the user-friendly features of your site and improving your site elements. Keeping in touch with the latest technological trends can be a great idea.

All one needs is a good product- It is true that a good product will attract consumers, but in a highly competitive marketplace, it is not sufficient. Internet has drastically altered our ways of communication and in the 21^st century, if you do not have a strong online presence, you are nowhere.

Remember that to survive in the online world, you have to opt for latest strategies. These may include implementing SEO tactics and practicing aggressive facebook page customization. No matter how innovative your product is, compromising on any of these strategies may not be a good idea.

Spending money on online marketing is unnecessary- Wrong! Experts state that for a successful marketing campaign, you have to create a modest budget. Many people avoid contacting a SEO services company because they feel that the firm may charge extra. However, most companies accommodate clients with various budgets and are willing to compromise their price to a certain extent.

To avoid any confusion, before hiring any online marketing company, discuss in details about the project, your budget, expectations, and timeframe.

Anyone can be an expert in marketing- Let us admit it – not everyone is an expert in marketing. Your cousin may have some experience in web development, but that hardly means that he will sell your products/services successfully.

Online marketing is a serious job and requires implementation of specialized techniques and strategies. If you want to make your marketing campaign popular, hire an experienced professional.

High ranking means it is party time- Once the site achieves high rankings, many people think that it is time to sit back, relax and enjoy. Unfortunately, this attitude can jeopardize the efforts that you have put in up until now.

Neglecting your site and not keeping in touch with the latest technologies would mean that your competitors would race ahead of you within few months. To maintain the results that you have achieved, find out your weak areas and constantly work on them.

The marketing world is full of myths and misconceptions. Gathering information about these myths can help you to learn from other’s mistakes and save money and time and enjoy a dream run in the cyber world.

Increase your blog’s loading speed with W3 total cash WP plugin

admin — Thu, 15 Dec 2011 16:18:29 +0000

Loading speed is a very important factor to keep visitors on your blog as long as possible. On the other hand, fast loading speed may give you some points to get a higher page rank. As long as it is a ranking factor I am going to tell you how to increase blog’s loading speed in a few simple steps. I want to notice that there are lots of articles on tips to boost website’s loading speed but only a couple of them are useful.

In the past, I had a lot of problems with my blog’s slow loading speed. Basically, the problem occurred when I started getting lots of visitors to my blog and after changing some server/host options. Changes have been done by host provider, so I couldn’t do anything but explorer and find other ways to boost slow speed of my blog. There is a post on plugins which can help you increase blog’s speed. However, I am going to concentrate on one and probably the best WordPress plugin so far which will definitely increase loading speed of your blog in seconds.

W3 Total Cash WordPress plugin has become the most popular plugin among the bloggers. It is recommended by known web hosts and trusted by countless sites like mattcutts.com. There is a lot of information on this plugin on its website, but I’d like to tell you what you are capable of doing with this tool.

Plugin will help you to:

- Enable page caching to decrease the response time of your site.

- Reduce load time by decreasing the size and number of CSS and JS files. It is called Minify.

- Enable database caching to reduce post, page and feed creation time.

- Enable object caching to further reduce execution time for common operations.

- Reduce server load and decrease response time by using the cache available in a site visitor’s web browser.

- Host static files with your content delivery network provider to reduce page load time.

- Varnish

- Protect and accelerate blog.

And there are many more options that can be changed to boost the loading speed of your blog. After giving it a try, I have noticed a huge increase in my blog’s loading speed. It is very easy to configure this plugin. However, if you want to get maximum speed, you will have to spend more time on it.

WordPress for Smartphones

admin — Mon, 03 Oct 2011 18:48:39 +0000

Blogging is now going to be much easier than it was before. Everybody’s got an amazing device called “Computer”. “Computer” is a very smart device that gives you an opportunity to write articles, upload images or maintain your blog. It’s very easy and probably can’t be easier to be a successful blogger. All you have to do is have a passion for blogging. However, there is another smart device called “Smartphone”. However, I’m not going to talk about Smartphones. I’d like to tell you about blogging, WordpPress, Smartphones and how these three things are related to each other.

Automattic, Inc has created an application for Smartphones which lets you write articles, manage comments, edit content, upload pictures on your WordPress blog and many more. What do you need to blog on the go?

First, you really need to have a passion for blogging or at least like it. Blogging is a part of blogger’s life. If you have good ideas, thoughts or just something to say and show, your blog will be very popular.

Second, you need a Smartphone. A Smartphone is a mobile phone with a computing ability. If you want to know more, just visit Wiki, it has a very good explanation on it. Basically, Smartphone can access and properly display standard web pages. That’s all we need now.

The third thing is the most important. It’s WordPress. However, this WordPress software is different. It can only be installed on your Smartphone. WordPress for Android is an application that lets you do as many things as you can do on your computer.

Now you can write articles and post them on your blog where ever you are, and you don’t even need a computer. Blogging is going to be much easier with a Smartphone.

Advantages

- It supports WordPress.com and self-hosted WP blogs.

- Good for quick updates on the road.

- Perfect for editing on the go.

- also good for reading comments.

- You will never need to shedulle blog’s posts again.

Disadvantages

- It’s a very good beginning but needs more features.

- You can do more things blogging on your computer.

I hope that in the new version, we’ll see an update with more features but basically this is an excellent application for active bloggers. Follow the link (http://android.wordpress.org/) to find more information on it.

Blogging with a purpose

admin — Sun, 10 Jul 2011 20:47:01 +0000

A blog is one social media platform for getting the word out about your interests, your activities, and your social life – or lack thereof. It’s also a great forum for keeping people apprised of your charitable pursuits, whether you’re raising money for a walk/5K or an extracurricular effort, like renovating your university’s theatre. Now is the time to consider how best to reach your audience. Are they likely to send you a check or will you need to enlist your friend and her IT degree to set up a donation page? Examine your needs and fund-raising goals and formulate a plan for success.

Ideally, you have been blogging for some time and have a loyal following, whether that’s five people or fifty. Even if you’re brand new to blogging – perhaps even using your online presence solely to accumulate capital for your organization – you’ll want to complement people’s altruistic intentions and make giving as easy as possible. Assume folks who visit your site are not Internet savvy, even if you know they are. If you keep things easy for the people you’re approaching, such as including a visually appealing ‘Donate!’ button, you might just bring in more money. Interested persons can simply click through to Paypal and soon that auditorium you love so much will get a fresh new coat of paint.

Start by showing off photos of the space that needs a little TLC. You need not over-emote and beg for money – you’re sprucing up a performance space, not placing orphans for adoption – but showing a few pictures of less-than-stellar corners of the theatre might generate more interest than an array of exterior building shots. Show people what you’re pouring your passion and time into. You can write all the posts you want about needing money but people will likely want to see pictures of the project your group is taking on, especially if they’re visual learners.

Once money starts pouring in, be sure to keep your audience up-to-date on your progress. Play – no pun intended – to your organization’s strengths. You might consider telling your story in an “extreme makeover” format touch by including video of renovations in progress and, ultimately, the big reveal. It’s important to engage your audience and let them know where their hard-earned dollars are going. An online journey that begins with the drama department’s trip to a local paint store could make for a fun post, especially with a prism of paint chips in the background.

Fund-raising can be difficult journey to embark upon but you can make your club’s need for financial assistance into something of an adventure. Tell a story, paint a picture – whatever you do, involve your audience in your process, even if donations slow to a trickle. Be sure to thank everyone who donated to your cause and extend invitations to people to tour the theatre and/or attend a performance. Nothing spells future support quicker than someone who can point to a painted wall, fixed stage light, or riser and say, “I helped make that happen.”

Link exchange request

admin — Sat, 05 Mar 2011 10:29:59 +0000

Link exchange is good when you want to share information with your readers, nonetheless, it’s also a great way to get a back link from another blog. It’s not a solution to improve your rankings drastically. However, you can make your blog much more noticeable. Link exchange must be done between related blogs only. It’s not recommended to exchange links with blogs with a different blogging category. For example, if your blog is about marketing you shouldn’t exchange links with a blog on diet or furniture. I believe every blogger is interested in exchanging links and probably everyone wants to exchange it as many times as possible without paying an attention to another blog.

I’ve been getting a lot of e-mails requesting to exchange links. All of them were similar. A content of the e-mail was catchy because after reading an e-mail you would be interested in it. Sender has requested a link exchange but in return he’s offered me a link on his PR5 website. It sounds amazing, isn’t it? I’ve exchanged links once but after some time his website has gone. I’ve removed his link as well. You should never trust them, unless you really know who you are exchanging links with. There is an example of the e-mail below.

Hi,

My name is Diana Kothon, Web Marketing Consultant. Ive greatly enjoyed looking
through your site and I was wondering if you’d be interested in exchanging links
with my website, which has a related subject. I can offer you a home page link
back from my related websites all in google cache and backlinks which are:
japinformatica(dot)com
ezsitetoolenterprise(dot)com
secureandconfidential(dot)com PR 5
If you are interested, please send me the following details of your site:

TITLE:
URL:

I’ll add your link as soon as possible, in the next 24 hours. As soon as it’s
ready, I’ll send you a confirmation email along with the information (TITLE and
URL) regarding my site to be placed at yours.

I hope you have a nice day and thank you for your time.

Kindest regards,

Three links have been offered in return for one. That’s a nonsense. I’ve got lots of e-mails and all of them were similar. Don’t get fooled.