In its earliest form, blogging was practiced both as a form of communication and a method of content distribution for web users who had something to share. Yet with new platforms emerging and technological advancements at every turn, blogging has also turned into a money-making strategy. Nowadays, thousands of blogs are set up for the main purpose of pooling in residual income through consistent traffic and leads. If you are reading this, you are likely thinking about setting up one for yourself, regardless of your motivation. Becoming a professional blogger, however, is not an overnight transformation. It will take months, perhaps even years, to construct a reputable blog and sharpen the particular set of skills needed to blog. Below are the top things you should know about blogging, prior to entering the industry.
Blogging is Free
You will find a plethora of complimentary blog hosting websites out there. This makes it simple for bloggers who lack web development know-how or funds to have one created for them. Of course, the functionality and appearance of your chosen blog site is imperative to be professionally branded. Make sure you take enough time and research all of this when looking for free blog hosting sites.
A Two-Way Street
Blogging is a conversation between you, the blogger, and your readers. The mechanics in blogging and the traditional leadership role are entirely different things. Your audience is infinitely bigger, and the conversations you initiate will take on a life of their own. Knowing this fact, are you willing to interact with people without having the power to control the conversation? Your viewers will construct new ideas and thoughts from your own. At some point, they will even criticize your content. Are you prepared to accept negative feedback and harsh comments?
Blogging may command months worth of undivided time and attention without even a single cent coming in as profit. Consistency and frequency are paramount qualities to construct a large and solid online audience. If you are using a blog to achieve brand exposure or establish yourself as a professional, you have to be sure that you are blogging all the time. Post as much as you can and don’t start something unless you have ample time to finish it. Also, don’t post content for the sake of it, otherwise it will just be useless spam that could lower your blog site’s credibility.
Blogging is not just about who is most frequent and consistent in talking or posting. Blogging requires you to write quality posts and invaluable information that others will use for research and reference. However, you do not need to be the greatest writer in the world. If you can write a meaningful email or engage in intellectual conversations, you are fit to become a professional blogger. This is where we come back to the beginning. Too many bloggers make the mistake of compiling a blog only to make money and then only post spammy, irrelevant content. This leads to Google blacklisting you – in other words, they’re smart and they can see what you’re up to. A quality blog requires quality content, and real effort.
To wrap things up, blogging is an art that will require practice and repetition to perfect. If you are serious in making blogging your prime source of income, make sure to do things right.
Julie Richards writes about blogging, technology, marketing and more. Her proudest work is on 10 Great TED Lectures About the Social Web.