Increase blog’s visibility

Site owners often ask about the best ways to increase the visibility and ranking of their sites in our search results. Simple answer is, ‘Think like a user, because that’s how we try to think.’ What does this mean in practice? Above all, make sure to give visitors the information they are looking for, as relevance is what will drive traffic to your site and help you retain it.
Many site owners fixate on how well their respective web pages rank. But ranking is determined by over 200 criteria in addition to PageRank. It’s much better to spend your time focusing on the quality of your content and its accessibility than trying to find ways to ‘game’ a search engine’s algorithm. If a site doesn’t meet our quality guidelines, it may be blocked from the index. We don’t want this.

What to do:

1. Create relevant, eye-catching content: visitors will arrive at your pages via various links, so make sure each page will grab their attention.
2. Involve users: can you add a comments section or blog to your website? Building a community helps drive regular usage of your site. Getting your visitors involved helps boost visibility and user fidelity.
3. Monitor your site: use Webmaster Central on Google to see what queries are pushing visitors to your site, or to track ranking changes in search results in relation to larger site changes.
4. Aim for high-quality, inbound links. Remember that inbound links are very important for any Web site or blog.
5. Provide clear text links: place text links appropriately on your site and make sure they include terms that describe the topic.

What to avoid:

1. Don’t fill your page with lists of keywords.
2. Don’t attempt to ‘cloak’ pages by writing text that can be seen by search engines but not by users.
3. Don’t put up ‘crawler only’ pages by setting up pages or links whose sole purpose is to fool search engines.
4. Don’t use images to display important names, content or links – search engines can’t ‘read’ images.
5. Don’t create multiple copies of a page under different URLs with the intent of misleading search engines.

I hope this will help bloggers to improve their blogs and get better rankings.

Related posts:

1. The strategy to search engine optimization
2. 4 critical ways to generate traffic to a newly created website
3. How do I promote my blog?
4. I will show you how to increase page rank
5. Does your blog have unique and useful content?