Active readership is something that many bloggers crave for. Having a blog where readers comment regularly inspires the blogger to write better content. But it can be hard at times to encourage your audience to leave constructive comments. However, some strategies have a positive impact on user interaction and eventually increase the number of comments. Let’s have a look at 10 ways to encourage your readers to participate and leave more comments in your blog.
1. Invite comments
If you want comments from your readers, say so. Invite your readers to share their views and opinions. End your article with a question that can trigger comments. For example, you can ask them what they think about the topic of the article. For a list post, you can ask your readers to add more to the list.
2. Simplify the commenting proccess
Make sure that you have a user-friendly commenting system. The default commenting system of WordPress is quite good. You can also install third-party plug-ins such as Disqus or Livefyre. Again, if you have a very active Facebook page and most of your readers come from your Facebook page, you can consider installing Facebook Comments Box in your blog.
You readers will get discouraged to interact further if they do not get any response from you. Reply to their comments. If your reader leaves a question, try to answer it or at least show them where the answer can be found. Prompt response can significantly boost the level of interaction with your audience.
4. Produce high quality content
There’s no substitute for quality. High quality content always attracts more readers and they also feel intrigued to participate. Make sure that your topic is interesting, relevant to your blog and provides value to your readers.
5. Bring in controversies
It won’t hurt if you introduce a controversial topic. You have every right to express your opinion as long as you are explaining the rationales and accepting different opinions as well. However, you need to make sure that the discussion will not turn into an ugly fight.
6. Comment on other people’s posts
Remember the proverb“What goes around, comes around”? If you communicate with others and pay attention to their blogs, you can expect others to do the same for you. Read blogs of your interest and leave constructive comments. Don’t just leave comments that are superficial and irrelevant. If you regularly leave comments on other blogs, that also means other benefits such as backlinks, more exposure etc.
7. Reward comments
People love rewards. If you reward the readers who leave comments, they will be encouraged to participate more. You can offer small prizes as rewards, such as putting up the winner’s banner on top of your blog for one week etc.
8. Make round-up of the best comments
Comments can help you create quality content. In fact, you can encourage your readers to comment more with another simple practice. You can write round-up posts with the best comments left on your blog in a certain period of time. For example, one such post can be “10 Best Comments Made on My Blog in September”. This should definitely increase the interactivity of your blog.
9. Keep your blog spam free
Spam is irritating. Spam comments can discourage readers from making relevant comments. That’s why you have to make sure that your blog is free from spam.
10. Use CommentLuv plugin
If your blog is on WordPress or Blogger, you can install CommentLuv plugin, which will definitely increase the number of comments in your blog. However, make sure that you have studied the pros and cons of CommentLuv well before you decide to install it.
The increased participation of readers encourages bloggers to write more valuable content. Also, readers feel like that they are forming the blog’s community. The strategies described here can help you to get more comments, which will eventually help your blog grow more in terms of reach and readership.